![](https://www.naturelleprobeauty.com/wp-content/uploads/2021/07/jb-founder.jpg)
Founder story
Juice Beauty was born out of a passion for environmentalism, a commitment to wellness and healthy beauty products obsession triggered with the Founder’s pregnancies: It all started when Karen Behnke, a serial wellness entrepreneur, developed a keen interest in personal care products with her first pregnancy at age 40. Karen set out to find healthy skincare solutions that delivered visible results.
![](https://www.naturelleprobeauty.com/wp-content/uploads/2021/07/jb-farm.jpg)
Farm to Beauty Mission
Juice Beauty’s revolutionary formulations started with a basic premise: Karen believed that by formulating with an antioxidant and vitamin-rich organic botanical juice base, rather than PEGS/petroleum derivatives or water, and combining it with powerful skincare ingredients, would yield better results than conventional or natural products. Multiple clinical testing proved her right.
![](https://www.naturelleprobeauty.com/wp-content/uploads/2021/07/jb-farm.jpg)