Juice beauty

Juice Beauty started in 2005 when Karen Behnke, a wellness entrepreneur, developed an interest in personal care products during her first pregnancy at the age of 40. The farm-to-beauty brand delivers organic beauty products with a proprietary base of nutrient-rich organic botanical juices, formulated without parabens, petroleum, pesticides, phthalates, sulfates, silicones and more. Juice Beauty is Vegan. Cruelty Free. Sustainable.

Founder story

Juice Beauty was born out of a passion for environmentalism, a commitment to wellness and healthy beauty products obsession triggered with the Founder’s pregnancies: It all started when Karen Behnke, a serial wellness entrepreneur, developed a keen interest in personal care products with her first pregnancy at age 40. Karen set out to find healthy skincare solutions that delivered visible results.

Farm to Beauty Mission

Juice Beauty’s revolutionary formulations started with a basic premise: Karen believed that by formulating with an antioxidant and vitamin-rich organic botanical juice base, rather than PEGS/petroleum derivatives or water, and combining it with powerful skincare ingredients, would yield better results than conventional or natural products. Multiple clinical testing proved her right.